Though it is sometimes necessary, nobody likes to be put on the spot – especially when it comes to being asked for money. People typically walk away from a situation like that either feeling too stingy, or too generous just because they didn’t know how to handle the awkward conversation. Next time you are campaigning for more money try this approach: email (or write a letter) to a potential donor with your needs and how they might fulfill them. Give them a specific amount of money you would like them contribute each month, and tell them that you will call them in a week to discuss if they can actually give or not. This gives people time to figure out what they can afford to give to you, and allows them to formulate an appropriate response. Either, “Lisa and talked it over, and we are able to contribute $60 a month to your ministry,” or, “You know, we would really love to help, but Lisa and I are really struggling right now. We are happy to get your updates, and we will contact you when the time is right.” No one leaves feeling manipulated or cheap, and chances are that they will email you with their answer before you even need to pick up that phone! Remember, unless you make people aware of your needs, they won’t know how to help and often times people are thankful for this opportunity.
